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Full Notes DOWNLOAD Module – 1 Introduction to Accounting: Meaning and objectives, Need and Types of Accounting, Single Entry System, Double Entry System, Basics of Generally Accepted accounting Principles (GAAP) , IFRS, Indian Accounting Standards. Concepts and Conventions of Accounting. (Theory only) Module – 2 Accounting Cycle: Journal, Ledgers, Trial balance, Accounting equation, Users of […]

Module – 1 Introduction to Entrepreneur & Entrepreneurship: Meaning of entrepreneur – Evolution of the concept – Functions of an Entrepreneur – Types of Entrepreneurs – Intrapreneur- an emerging class – Concept of Entrepreneurship -Entrepreneurial Culture – Stages in entrepreneurial process. Creativity and Innovation: The role of creativity , The innovation Process , Sources of

Module – 1 Introduction to Marketing: Importance of marketing, Definitions of market and marketing, Types of Needs, Elements of Marketing Concept, Functions of Marketing, evolution of marketing, Marketing V/s Selling, Customer Value and Satisfaction, 4P’s of Marketing, Marketing Environment, Techniques used in environment analysis, Characteristics (Micro and Macro), Marketing to the 21st century customer. DOWNLOAD

Module – 1 Introduction to Statistics: Meaning and Definition, Importance, Types, Measures of Central Tendency -Arithmetic mean, Geometric mean, Harmonic mean, Median, Quartiles, Deciles, Percentiles, Mode. Measures of Dispersion -Range, Quartile deviation, Mean deviation, Standard deviation, Variance, Coefficient of Variation. (Theory and Problem). DOWNLOAD Module – 2 Correlation and Regression: Correlation – Significance, Types, and

Module – 1 Introduction: Meaning, Objectives, Differences between Administration and Management, Levels of Management, Kinds of Managers, Managerial roles, History of Management, Recent trends in Management. DOWNLOAD Module – 2 Planning: Importance, Process, Benefits of Planning, Types of Plans, Planning tools and techniques. Organising: Meaning, Types of Organisation structures, Traditional structures, Directions in organisation structures.