Research Methodology and IPR (22MBA23) VTU 2022 Scheme Notes
| VTU NOTES | |
|---|---|
|
Subject code |
22MBA23 |
|
Semester |
2nd |
Full Notes
Module - 1
Introduction to Business Research: Meaning, types, process of research- management problem,
defining the research problem, formulating the research Hypothesis, developing the research
proposals, research design formulation, sampling design, planning and collecting the data for research,
data analysis and interpretation. Research Application in business decisions, Ethical issues in business
research. Features of a good research study.
Module - 2
Business Research Design: Meaning, types and significance of research design, errors affecting
research design.
Exploratory Research: Meaning, purpose, methods, Literature search, experience survey, focus
groups and comprehensive case methods.
Conclusive Research Design: Descriptive Research, Meaning, Types, Cross-sectional studies and
longitudinal studies.
Experimental Research Design: Meaning and classification of experimental designs, formal and
informal, Pre experimental design, True experimental design, Quasi-experimental design, Statistical
experimental design.
Module - 3
Sampling: Concepts, Types of Sampling, Probability Sampling: simple random sampling,
systematic sampling, stratified random sampling, cluster sampling,
Non Probability Sampling: convenience sampling- judgmental sampling, snowball sampling, quota
sampling, Errors in sampling.
Module - 4
Data Collection: Meaning, types, Data collection methods: Observations, survey and interview
techniques, Questionnaire design: Meaning, process of designing questionnaire. Qualitative
Techniques of data collection Secondary data Sources: advantages and disadvantages.
Measurement and Scaling Techniques: Basic measurement scales-Nominal scale, Ordinal scale, Interval
scale, Ratio scale. Attitude measurement scale – Likert Scale, Semantic Differential Scale, Thurston scale,
Multi-Dimensional Scaling: Non comparative scaling techniques
Module - 5
Data Analysis and Report Writing: Editing, Coding, Classification, Tabulation, Validation.
Analysis and Interpretation, Report writing and presentation of results, Importance of report writing,
types of research reports, Report structure, Guidelines for effective documentation.
Module - 6
Data Analysis and Report Writing: Editing, Coding, Classification, Tabulation, Validation.
Analysis and Interpretation, Report writing and presentation of results, Importance of report writing,
types of research reports, Report structure, Guidelines for effective documentation.