Strategic Management (22MBA25) VTU 2022 Scheme Notes
| VTU NOTES | |
|---|---|
|
Subject code |
22MBA25 |
|
Semester |
2nd |
Full Notes
Module - 1
OVERVIEW OF STRATECIC MANAGEMENT
Meaning of strategy and strategic management, Stages of strategic management, the strategic management model, benefits of strategic management, key terms in strategic management, Competitive advantage, strategists, vision, mission, long term objectives, strategies, annual objectives and policies.
Module - 2
EXTERNAL ASSESSMENT
The process of performing an external audit, Nature of an external audit, key external forces, industry analysis, competitive forces, competitive analysis-porter’s five forces model, key success factors.
Module - 3
INTERNAL ASSESSMENT
Nature of internal audit, key internal forces, the process of performing internal audit, Resource Based View(RBV), Integrating strategy and culture, SWOT analysis, Value chain analysis, Bench marking, Internal factor evaluation matrix.
Module - 4
STRATEGY FORMULATION
The business vision and mission, process of developing vision and mission, importance of vision and mission statement, characteristics of mission statement, long term objectives, types of strategies, levels of strategies, integration strategies, intensive strategies, diversification strategies, defensive strategies, Porters generic strategies, Blue Ocean Strategy
Module - 5
STRATEGY IMPLIMENTATION
Nature of strategy implementation, annual objectives, policies, resource allocation, managing conflicts, restructuring, reengineering and e-engineering, linking performance and pay to strategies, creating a strategy-supportive culture, operations concerns in implementing strategies.